TEAM
Sendas Value is headquartered in Barcelona and is composed of a team of three partners with extensive background in consulting and academia as well as a group of consultants in Spain and Latin America (Chile, Colombia, etc.).

Emilio Montes
Partner with more than 30 years of experience in consulting and management: Vice president of telecommunications, energy and capital goods at Mac Group/Gemini; vice president and general director of Spain and Portugal at Booz Allen & Hamilton; Industry and energy leader at Bain & Co.
Emilio has worked for major companies in Europe (Spain, Portugal, France, Switzerland, ...) and in Latin America (Mexico, Brazil, ...) leading business and corporate strategy projects and focusing on improvement of operating results, change management, reorganization and implementation of new business models.
Emilio Montes holds an industrial engineering degree from the University of Barcelona and an MBA from IESE Business School.

Joan Roure
Professor of Entrepreneurship and Negotiation at IESE Business School, Founder and Director of the Forum of Private Investors and Representatives of Family Offices of IESE. His areas of academic interest focus on: growth management and new ventures, negotiation and deal making, investment process and company governance.
He has published numerous reports, books and case studies. He has vast experience in advising on growth strategy, organizational alignment, change management and governance structure of corporations and family businesses.
Juan Roure holds an Industrial Engineering degree from Universidad Politécnica de Cataluña (UPC), an MBA from ESADE and a PhD from Stanford University.

Santiago Descarrega
Santiago is a founding Partner at Sendas Value and a senior consultant with more than 20 years of experience in the development of growth plans and change management, relationship management with partners and associates, sales transformation and new market entry strategies. Santiago has worked at industrial, transportation, energy and consumer goods companies across Europe, Latin America, Africa and the Middle East.
He is an occasional consultant for the World Bank Group and is passionate about the development of the entrepreneurial and investment process for which he collaborates with the Private Investors Network of IESE.
Santiago holds a business administration degree and MBA from ESADE, a Master CEMS from HEC Paris and an AMP from IESE.
Antonio Lucas
SENIOR ADVISOR
Former Executive with extensive experience of more than 30 years in the Utilities sector, directing areas of management, functional and governing bodies of several societies in Europe and Latin America. Antonio is specialized in the commercialization and distribution of gas and electricity, as well as in the areas of purchasing, logistics, supplier management and facility management.
He has held the position of Director of Purchasing, Prevention and General Services at Gas Natural and General Director at GN Distribucion. Former Board member of Gas Natural Italia, Compañía Española de Industrias Electroquímicas, Carburos de Cinca, Umivale Mútua Colaboradora, Empresa Clima Foundation and Sedigas.
Additionally, he works as a Postgraduate Professor and Thesis Director at the Universidad Internacional Iberoamericana, and previously at the ETSIIB.
Antonio has a PhD in Industrial Engineering from the Polytechnic University of Catalonia and a Diploma in Senior Business Management from ESADE.